Delivering powerful marketing solutions. To get you results.
Axxes Data Direct Mail solution is a full service option for your direct marketing needs. Direct Mail, when done consistently, remains the most effective and cost efficient method of direct marketing and advertising available today. Even with multiple new methods of marketing available direct mail remains the best way to reach your prospective customers. Our dedicated marketing specialists work hands on with our clients to provide original and effective campaigns using a combination of powerful resources that have proven to be successful time and time again.
(Purl) Personalized URL
PURL stands for Personalized URL and they usually appears on a direct mail piece like this (johnsmith.abcmortgage.com) These PURLs effectively take advantage of a person’s curiosity, leading them to a customized website landing page.Grab your clients attention with PURLs (Personalized URLs) on every direct mail campaign to maximize responses. According to the DMA, “1 out of every 3 direct mail recipients prefers to respond online.” We have found that PURLs can increase campaign effectiveness by as much as 50%.Once a prospect has visited their personalized website, they are prompted to complete a quick survey. This will capture their information and provide you with a hot, live lead. This process then creates a database of interested prospects for you to reach out to.
Mail Tracking & Reporting
We have the ability to track your mail step-by-step throughout the delivery process. We can manage progress from the moment it leaves our facility until the moment it reaches your prospects door step. This process saves our client money every campaign by allowing us to gauge delivery effectiveness and predict future performance.
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