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SURVIVE and THRIVE in this economy!
If you have made it this far during
the financial
crisis and are still standing, we at
Many of your brothers have fallen on
hard
times, but you know the secret to
staying
solvent - work hard and continue
marketing.
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Why direct mail is making a
comeback in this economy!
(a direct mail primer for mortgage
professionals)
Direct
mail has been successfully used to
target
new
customer acquisitions since the
early
1900ʼs, when such mail order giants
as Sears
and
Roebuck and Montgomery Ward
pioneered
Today,
contrary to what some believe,
direct
mail
remains a powerful targeting tool to
reach
individual prospects and generate
business.
In
fact, this author, with over 25
years in the
direct
mail industry would argue that it is
getting
MORE
powerful (I'll explain why in a
The
fact is that direct mail (and direct
marketing)
uses a
simple principle called the
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The difference between
leads, lists, database and
database models (a primer)
The terms leads, lists, and
databases and
models seem to be used
interchangeably in
our industry. They are often
used incorrectly.
The truth is each one has a
specific
This primer will help you
understand the key
differences that as a mortgage
marketing professional
-
you need to know - in order to
ensure
you get what you pay for when
purchasing mortgage leads.
To
begin with “leads” are
pretty much the
generic “catch all”
definition for all of the
definitions
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